Blogs and Wikipedia are not for original research but for translating original research into publicly accessibly formats. Much is and should be lost in the process, as the audience has changed. Original academic research is written for academics in the field, which is why it is generally unintelligible to those outside a field. Technology doesn’t change the audience, but populist technologies do allow a new audience to be sought. Keeping these audiences separate is necessary for academics. Smart academics realize they need to use populist technologies to expand the reach of their work, but it will never get them promotion or tenure.